Today´s customer has discovered that they can often find the best price, service, and quality without ever leaving the comfort of their pajamas. What can you offer that your customer can´t get online? And if competing with the Internet isn´t enough, you also have to battle national retailers, deep-discount megastores, and big-box merchants. Convincing the customer to choose you over all other options has become more challenging - and more important - than ever. The way to thrive is to provide a buying environment so dynamic and inviting that your customers will want to come back again and again. In other words, it´s about the world inside your door - where you meet, or fall short of, your customers´ expectations - i.e. the ´´Personal Experience Factor´´. The One-Year Business Turnaround is an inclusive guide that provides you with a year´s worth of tools and skills you can use to create an exciting Personal Experience Factor that is unique to your business. Based on real-world results and filled with simple strategies and illuminating ideas, this book is a must-read for any business person looking for new ways to succeed. 1. Language: English. Narrator: Mike Dandridge. Audio sample: http://samples.audible.de/bk/wiza/000019de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.